Women in FADA (WIF) is a dedicated, women-focused vertical within the Federation of Automobile Dealers Associations (FADA).

The primary mission of WIF is to empower women entrepreneurs in the auto retail industry by highlighting their contributions and bringing their roles to the forefront. The initiative seeks to create a collaborative platform where women can learn, share experiences, and grow together on their journey in automotive retail.

Through this initiative, WIF is committed to promoting gender equality and women's empowerment, fostering a culture that transforms attitudes, behaviors, and enhances knowledge within the industry.

FADA's WIF is focused on amplifying the voices of women in auto dealerships and increasing their participation across all aspects of auto retail.